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Top 5 Digital Marketing Trends to Watch Through 2021 – Author : Nidhi Sharma – Content Writer

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In this year, Digital Transformation has become a reality for businesses of all sizes and kinds as the COVID-19 pandemic accelerated the pace of change by years. There may be many digital marketing methods and strategies that you were using previously are now rated as outdated, while we see the entirely new issues catching our attention.

While it’s not possible for all to be abreast of the latest changes in the digital realm, we bring to you the ones that you would surely want to use to take your business on the top of search engines and to stay ahead of your competition.

Digital Changes in Consumer Behavior – According to specialists in the digital marketing industry, it has been found that the recent pandemic has accelerated e-commerce adoption by 10 years in just 3 months. The global market has seen a new buying behavior of the consumers over this past year. Things like contact-less delivery and easy online ordering have passed. Brands are now looking to build security and resilience for the future. This is why that the plans you had put in place for your business growth before the pandemic must be re-evaluated and reprioritized.

Intelligent Automation – Gone are the days when you would simply automate the tasks to reduce redundancy. In the year 2021, the number of consumer interactions and touch-points has ballooned. Following this, the technologies like robotic process automation, deep learning, natural language processing, and machine earning are finding their ways in the digital marketing industry. This allows the machines to not just take any decision in a pre-programmed manner, but to learn and get to know each consumer in ways the humans cannot do at scale.

Deepened Bond Between PPC and SEO – For digital marketers like PPC and SEO specialists simply knowing what the other is up to isn’t enough at all. The future of digital marketing is utilizing a perfect combination of paid and organic search; one should know how to pick up where the other left off. Now, the SEO and PPC teams must have a good understanding of available SERP features to enhance the placement of the brand on the top. The time is now for them to work collaboratively to ensure the most consistent coverage on the selected key terms while limiting costs to maximize ROI.

Interactive Content – Content has always been the most important part of digital marketing, allowing global marketers to promote brand presence and push it to the top with unique and engaging content. But there’s a slight change in the way smart digital marketers are using the content; it’s getting more interactive and innovative. This doesn’t just help promote more engagement, it also improves the user’s enjoyment. At the same time, interactive content also helps increase the length of time users engage with your brand online.

More Voice and Visual Searches – With almost everyone having a smartphone and Google promoting its Voice Assistant services across the world, there has been a great increase in the number of people using the voice search feature. Even the kids, who cannot search, are now pushing that ‘mic’ button on Google or YouTube to search for relevant information or content. At the same time, we also see more and more people searching for products with similar images, which makes searching quite easy and hassle-free. Digital marketers are now following the strategies to ensure promoting brands and content in a way that makes it easier to be searched via voice or images.

Are You Ready for The Future?

The unpredictable situations of 2021 have forced brands as well as digital marketers to think long and hard about how they connect with their customers in the virtual world. If you are not following the latest trends in digital marketing, the right time is now to make pace with the change to attract the maximum online visitors to your brand with top ranking on the search engines. Simply follow these trends and you are sure to make it big in the digital marketing realm for sure.

Author : Nidhi Sharma – Content Writer

Nidhi Sharma is a SEO, Social Media, Content Writing and WordPress Expert with more than 5 years of experience.

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