Digital marketing plays a vital role in every business. As a business owner, you may want to find the best digital marketing strategy to help you grow your business quickly. Digital marketing is chosen because this marketing strategy is very effective and efficient in reaching potential customers from the Internet.
There are two main strategies that you can use for boosting the performance of your business. They are SEO (Search Engine Optimization) and SMM (Social Media Marketing). Both types of marketing can be used to help you build more connections with your audiences. Any company that wants to improve website traffic, convert more visitors into customers and persuade them to come back in the future certainly needs to invest in digital marketing.
Are SMM and SEO equally Important?
Yes, they are equally important if you want to increase the performance of your business. Both tactics can be utilized to get your clients’ attention. The SEO strategy can be used to track clients who are searching on Google for specific terms or keywords. You can easily acquire organic traffic from Google and other search engines if you use this method.
Another method, Social Media Marketing (SMM), can be used to target those who utilize social media. These visitors may not be the same as those that come from search engines. According to www.statista.com, “In January 2021, almost 80 percent of the population were active users of social media compared to just 58 percent in 2015.” Instagram, Facebook, Twitter, Pinterest, and other major social media platforms are examples of platforms you can use to optimize your business. When compared to the tactics for improving your website, SMM strategies will have certain distinctions. In this article, we are going to discuss both methods, so you can choose the right strategies to use for growing your business on the Internet.
SEO is a strategy to make your website rank high on the search engine. It will make the customers find your website easily when they are looking for specific keywords or search terms on the search engine, such as Google. There are a lot of benefits that are offered by this SEO strategy for your business. Here are some benefits that SEO can offer for your company.
a. SEO increases trust and credibility
Your website’s credibility can be boosted by ranking on the first page of Google. Any website will be ranked by Google based on a variety of on-page and off-page signals, such as mobile-friendliness, website speed, and produced content. Regular websites earn fewer sales than trusted ones.
b. SEO can provide 24/7 promotion
You want your business to be visible to your consumers 24 hours a day, seven days a week as a business owner. It will ensure that your company receives the most exposure possible. SEO is unique in that it allows your website to appear in Google search results 24 hours a day, seven days a week. The better the result, the more exposure you can acquire. SEO has been shown to be a good and effective strategy to increase brand awareness for businesses.
c. SEO can be used to target a specific audience
A competent SEO campaign will also provide you with this benefit. If you want to find a specific audience for your business, SEO should be one of your top marketing options. You can target your consumers depending on the keywords or search terms they type into the search engine results.
SMM is a critical component of a successful product or service marketing strategy. Based on their particular interests, you can find a lot of potential clients on prominent social media sites like Instagram, Twitter, Facebook, Pinterest, YouTube, and others. This is yet another tactic you should implement in order to improve the overall outcome of your digital marketing campaign.
a. Increase brand awareness
You can use social media to implement an effective digital marketing strategy for your business. You can utilize social media to syndicate content while also increasing the visibility of your company. People will be eager to be aware of your brand when they interact with your content. Every post will be shared or introduced to new users, giving you access to a large number of potential consumers
b. Cost-effective method to grow your business
If you want to save a lot of your money for growing your business, you may want to consider using the SMM. This is a low-cost strategy that does not require you to spend a lot of money in order to be a successful company. On social media, you might want to consider employing a sponsored advertising campaign. The majority of advertising tools allow you to select an initial budget for your campaigns. When testing the efficiency of an advertisement, it is strongly recommended that you start with a small quantity
c. Higher conversion rate
Using the Social Media marketing strategy to increase your company’s conversion rate has been demonstrated to be quite beneficial. Every blog post, remark, photograph, video, and other piece of material on your social media profile has the potential to drive more visitors to your business’s website. It can be utilized to provide your business a positive image. You can also emphasize the positive reviews written by your customers, so the other potential customers can be ready to buy any of your products or services in the future.
Combining both SEO and SMM can be the most effective way to grow the popularity of your company. We have some professional experts who know how to boost the performance of any company. Contact Digiweb Solutions today for learning more about how we can transform your business in the digital world.
Author : Naveed Mohammed – Director (Digiweb Solutions).
Naveed Mohammed is the Managing Director(Operations) of Digiweb Solutions Australia and a passionate blogger (Technology, Digital Marketing, Leadership, Business Development) with 18 years of experience in telecommunications, technical support, content writing, web development, business analysis and project management.